I helped launch a spirits company: Barrell curates the world's finest barrel-strength spirits and each small batch is entirely unique. You can find batches 1 - 3 of Barrell Bourbon on shelves and online now, and batch 1 of Barrell Whiskey is coming soon. I'm responsible for branding and package design. Learn more here.John Shafto, IM
I was out of time; on the wait-list with only a few days left before their final decision. So what did I do? I stole a website dedicated to finding their next director and made it my own. What happened? I think I managed to teach an advertising school a bit about branding.