AWAKE CAFFEINATED CHOCOLATE
AWAKE gives undergrads the energy they need to do more of what they love. Begged the question, what else would help them do more stuff?
The boost of energy paid off, AWAKE sales were up an adjusted 21% in the months after this campaign launched.
But what they really need? More time. So we hijacked the end of Daylight Savings and took credit for the extra hour, pushing fans to celebrate at The 25th Hour - a digital experience jam-packed with video content, games and giveaways.