KRUSTEAZ PANCAKE & BAKING MIXES
No matter what you're trying to say—love you, whoopsies, mazel tov, etc.—there's a delicious Krusteaz product to help you say it. We've cooked up video, print, digital, and in-store for this ever-growing campaign, working to get this west coast baking brand into pantries across the country. I directed these spots, and before that, helped concept, write and crop heads. We call the look Tasty Torsos: a mnemonic helping viewers concentrate on gesture, dialogue and scrumptious plates of Krusteaz.
Seattle-based social agency Bread n Butter (an appropriately named partner) picked up the concept and ran with it, seeing an 186% increase in engagement and a 48% uptick in reach.