KRUSTEAZ PANCAKE & BAKING MIXES

No matter what you want to say—love you, whoopsies, mazel tov, etc.—there's a delicious Krusteaz product to help you say it. We've created video, print, digital, social, and in-store for this ever-growing campaign, working to get this west coast baking brand into pantries across the country. I directed these spots, and before that, helped concept, write and crop heads for the campaign. We call the look "Tasty Torsos": a mnemonic designed to help viewers concentrate on gesture, dialogue and a scrumptious plate of Krusteaz.

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